Tuesday 20 January 2015

GOLD AND DIAMOND JEWELRY IS NOT SIMPLY A FASHION TREND – IT IS AN ETERNAL ARTFORM

Born Beautiful – Created for Life

Mother Nature has succeeded in her infinite wisdom in creating gold, diamonds and semi-precious stones in her belly for aeons. Mankind has mined these natural resources to create exquisite jewellery items that will last a lifetime for our pleasure.  Our designers are passionate about their work and express their creativity so that you may own something of great value and beauty. It is however pointless to simply own our unique designs but necessary that you wear them. These pieces are made to be exposed to the world, not hidden in a cold, dark place only to be retrieved for special occasions. The wearing of our glamourous sophisticated high-end fashion jewelry’s a symbolic way to let you and everyone else know how much you value yourself.  You are a worthy canvas on which to display our pieces that are made for your enjoyment – so wear them with joy.



Diamonds are indeed a Girl’s Best Friend

The term – BFF – is not appropriate in the world of high end gold and diamond jewellery. The new catch phrase is DBF – “Diamonds are Best Friends Forever” because diamonds really will last forever.  Not only are they one of the hardest precious stones but their value as a gift is priceless and signifies love, appreciation, gratitude and more.  

Any which way you cut a Diamond……. It still Sparkles

The shape a diamond is cut in reflects fashion trends over time and also depends on the size of the original stone, its internal flaws (inclusions) and preserving as much as possible of its carat weight. Currently several shapes are popular for a variety of settings such as the mixed Princess cut which is gaining in popularity. Some shapes lend themselves better to rings while others are more appropriate for ear rings. Current and past popular shapes include the Princess, Heart, Marquise, Brilliant, Cushion, Oval, Radiant, Pear, Asscher and Oval cut diamonds.  Whatever cut you choose its beauty and sparkle will have a special place in your heart.

From Cut to Colour

Many features affect the quality of the diamond you select and another of these is colour.  Diamonds come in several colours that include white, pink, blue and yellow. The larger a diamond is the easier it is to detect the colour and once it has been set the colour is all but undetectable except to a trained gemmologist. The cut and colour are important when spending a lot on a valuable piece of jewellery but if you are more interested in its aesthetics then it is a matter of beauty being in the eye of the beholder. Fortunately our pieces are selected with the individual in mind and we therefore carry a large variety to suit every taste at prices that will please you as much as our lovely items.

Precious Stones in a Rainbow of Colors

In the Western world we celebrate every month of the year with a specific precious or semi-precious stone. If you prefer more colours in your jewellery then let us know the month you were born and we will be happy to show off an array to suit your tastes.  If you weren’t born in April however it doesn’t mean that you shouldn’t spoil yourself with diamonds. Our jewelry looks as good whether we set an Emerald in May, a Ruby in July or a Sapphire in September.  From Garnets in January to Amethysts in February and Opals and Tourmaline’s in October our craftsmanship is of the highest order.

Gold, Diamonds, Precious and Semi-Precious Stones Make the World go Round

Whether you are in the market for a ring, bracelet, necklace or watch or whether you are looking to celebrate a birthday, wedding or anniversary the variety of designer jewelry we have on offer is enough to impress the most discerning customer. Contact us and we will be happy to assist you in acquiring that special piece for your loved one.

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